We have been working on branding guidelines for the Southwark Alliance. These are now available online.
The guidelines were developed to help us build a brand for the Southwark Alliance. It is important for the Alliance to present a consistent style to our stakeholders, customers and clients. Having a consistent approach helps us to maintain a professional image, which not only communicates but also adds value and credibility to what we do.
The guidelines are aimed mainly at officers carrying out work directly on behalf of the Alliance, such as the partnership manager, renewal managers and communications staff working on matters directly concerning the Alliance. They also apply to employees and representatives from other partnerships and agencies, when carrying out work on behalf of the Alliance. The guidelines have been copied to members of the Southwark Alliance Board for information.
More widely, the guidelines also apply to organisations producing publicity materials relating to projects and other initiatives funded by the Southwark Alliance. In relation to this, a number of Alliance logos have been produced, which should be used in accordance with the guidelines.
Click on this link to view the PDF version of the guidelines.
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